PRIMAFLOR
2015

Customer:
Primaflor
Agency:
Fairweather/ssba
Work:

Brand

I redesigned the brand identity of the Primaflor Group, a leading company in the vegetables and fruits sector, in collaboration with Fairweather/ssba. Together we put in order the corporate brand and its two commercial brands: PRIMAFLOR and BABYFRESH. I recovered the flower that was portrayed in the original logo, using it as a symbol to communicate the values and the modern vision of a business that never stops growing.

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PRIMAFLOR: BRAND: REDESIGN: BRAND CORPORATE vs PRODUCT

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PRIMAFLOR: BRAND: REDESIGN: CREATIVE PROCESS

PRIMAFLOR: BRAND: REDESIGN: PRODUCT APPLICATIONS: PACKAGING

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PRIMAFLOR: BRAND: REDESIGN: CORPORATE APPLICATIONS: EXHIBITIONS

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PRIMAFLOR: BRAND: REDESIGN: CORPORATE APPLICATIONS: SPONSORSHIP BIKE TEAM

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